In June 2025, the non-profit digital rights organization What to Fix published an investigation alleging that Meta's subsidiary, Meta Platforms Ireland Ltd., violated EU sanctions by monetizing content from sanctioned entities through Facebook’s ad revenue programs. The report prompted calls for investigation, stricter oversight, and included recommendations for social media platforms, the European Union, and EU member states. In response to inquiries from Süddeutsche Zeitung, Le Monde, and Politico, over the What to Fix report's findings, Meta stated that inclusion on its partner-publisher list does not necessarily indicate that an account received payouts, and that all listed entities remain subject to its sanctions controls. Meta further affirmed its commitment to complying with applicable sanctions laws, including EU regulations.

In July 2025, What to Fix replied to Meta's statement, claiming that the company had not denied the findings, prompting questions about its sanctions compliance, due diligence, and transparency in revenue redistribution practices.