記事
Global advertising leaders and Ban join forces to fight climate change
Secretary-General Ban Ki-moon and nearly two dozen global advertising giants have launched a partnership to support United Nations-led efforts to reach agreement on slashing greenhouse gas emissions at a major international conference next year in Copenhagen...The Secretary-General stressed that...the advertising community’s expertise will boost the UN’s ability to promote a new agreement to succeed the Kyoto Protocol, whose first commitment period ends in 2012. [refers to Publicis, Interpublic Group, Omnicom, MDC Partners, Ogilvy (part of WPP), EuroRSCG, TBWA (part of Omnicom), UniWorld, Deutsch]