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Article

22 Sep 2008

Auteur:
United Nations

Global advertising leaders and Ban join forces to fight climate change

Secretary-General Ban Ki-moon and nearly two dozen global advertising giants have launched a partnership to support United Nations-led efforts to reach agreement on slashing greenhouse gas emissions at a major international conference next year in Copenhagen...The Secretary-General stressed that...the advertising community’s expertise will boost the UN’s ability to promote a new agreement to succeed the Kyoto Protocol, whose first commitment period ends in 2012. [refers to Publicis, Interpublic Group, Omnicom, MDC Partners, Ogilvy (part of WPP), EuroRSCG, TBWA (part of Omnicom), UniWorld, Deutsch]