Dame Anita Roddick, who died yesterday aged 64, was the UK's most admired woman entrepreneur of recent years and will remain so for some time. She continued to be cited as an inspiration by a younger generation of business founders long after the heyday of her Body Shop retail chain. This was in large part because she espoused corporate social responsibility long before it was fashionable, showing that business success could be fuelled by personal convictions rather than hampered by them...The naturalness of ingredients was emphasised in product names. Dame Anita regarded herself as an "activist" rather than a businesswoman.