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記事

2015年11月30日

著者:
Blue and Green Tomorrow

#COP21: Massive advertising takeover campaign in Paris highlights corporate stranglehold

Over 600 artworks critiquing the corporate takeover of the COP21 climate talks were installed in advertising spaces across Paris…[T]he Brandalism project has worked with Parisians to insert unauthorised artworks…that aim to highlight the links between advertising, consumerism, fossil fuel dependency and climate change…[P]rominent corporate sponsors of the climate talks such as Air France, GDF Suez (Engie) and Dow Chemicals are parodied…whilst heads of state such as Francois Hollande, David Cameron, Barack Obama, Angela Merkel and Shinzo Abi also feature…Joe Elan from Brandalism said, “By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie [now Engie] can promote themselves…when actually they are part of the problem.” One of the artists…said, “We are taking their spaces…because we want to challenge the role advertising plays in promoting unsustainable consumerism...” The art works were installed on ‘Black Friday’…the most hectic and competitive shopping day of the year…See more of the artwork here.

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