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記事

2013年12月18日

著者:
Jens Hansegard, Wall Street Journal (USA)

IKEA Removes Lesbian Article From Russian Magazine

Swedish furniture giant IKEA, fearing a legal backlash, has removed an article about a lesbian couple from Russian versions of a customer magazine that is distributed all over the world. An IKEA spokeswoman said the move was made in accordance with laws in Russia banning "propaganda of nontraditional sexual relations."..."One of the conditions we have of running our business is that we have to follow the law in the markets where we operate," IKEA spokeswoman Ylva Magnusson said...The move in Russia is the latest example of the tightrope multinational companies must walk when trying to build an image in markets around the world while still upholding corporate values...Government officials in Sweden used the Saudi example to raise questions about how IKEA is living up to its own values...In deciding to remove the piece from materials destined for Russia, IKEA consulted with its Russian legal team and external advisers and decided the article would break Russia's law that bans what it calls the promotion of homosexual "propaganda" and mandates stiff fines and jail terms for violators.