"Israeli weapons firm Rafael uses Gaza killing in marketing campaign", 14 July 2025

Israeli state-owned weapons company Rafael released a promotional video showing its drone system, Spike Firefly, tracking and killing a person in Gaza.

The video, posted across the company's social media platforms, shows the miniature kamikaze drone hovering over a rubble strewn neighbourhood in the Palestinian enclave, identifying somebody walking down the street and then targeting them...

According to the on-screen titles, the drone "identifies the target," "tracks it," "and neutralises the threat"...

Open-source analyst Anno Nemo geolocated the footage in Rafael’s post to the al-Tawam area of northern Gaza...

The Rafael drone was designed to be used by ground forces in dense urban areas where "situational awareness is limited, the enemy is fighting from behind cover and the effectiveness of fire support elements is reduced by the close proximity of non-combatants".

None of those conditions appear to apply to the video posted by Rafael. The drone is designed to be controlled in real time by a single soldier.

Middle East Eye reached out to Rafael Advanced Defence Systems, which is owned by the Israeli state, for comment on the video but did not receive a response by time of publication...

An Indian government adviser, who asked for anonymity to comment on a sensitive matter, described the Firefly’s targeting of the man in the Gaza video as a "war crime"...