As delegates pour into Japan this week for the Third World Water Forum, the World Business Council for Sustainable Development (WBCSD) – a long-standing advocate of public-private partnerships for delivering water to those without access to it – used today’s CEO Forum to announce the start of its new project on urban water. Co-chaired by Gérard Payen of Suez, France, the project will be supported by a broad cross section of business, including water users, water operators and the financial sector. Its vision is to find ways to deliver affordable and sustainable water supply and sanitation for 100% of the world’s urban and peri-urban populations.