In order to integrate environmental concerns into economic regulations, governments and businesses should “alter the incentive structures in markets”, said Mr Steiner [executive director of UNEP]...“We must focus more on how markets can be made to work, how markets can [incorporate environmental aspects to] make informed decisions.” He cited as a good example of this public-private partnership schemes, such as Unilever’s work with WWF, the conservation group, to create the Marine Stewardship Council, which promotes sustainable fishing...