Mallen Baker considers the key events of 2007 and their significance for corporate social and environmental strategy. “A lot happened in the world of Corporate Social Responsibility during 2007. Did the year really represent a 'tipping point' as some have suggested? Have all the arguments been won? Or is there still a long way to go?...” [includes reference to DuPont, Alcan (now Rio Tinto Alcan, part of Rio Tinto), IBM, BT, Norske Canada, PepsiCo, Alliance Boots (part of Kohlberg Kravis Roberts), Innocent Drinks, BP, Purdue Pharma, Chiquita, Mattel, Starbucks, Green Mountain Coffee, Tata Group, Dow Chemical, Rolls Royce, Apple, Gap]