"FTC Order Will Ban InMarket from Selling Precise Consumer Location Data" 18 January 2024

Data aggregator InMarket Media will be prohibited from selling or licensing any precise location data to settle Federal Trade Commission charges that the company did not fully inform consumers and obtain their consent before collecting and using their location data for advertising and marketing.

Under the proposed order, InMarket will also be prohibited from selling, licensing, transferring, or sharing any product or service that categorizes or targets consumers based on sensitive location data.

“All too often, Americans are tracked by serial data hoarders that endlessly vacuum up and use personal information. Today’s FTC action makes clear that firms do not have free license to monetize data tracking people’s precise location,” said FTC Chair Lina M. Khan. “We’ll continue to use all our tools to protect Americans from unchecked corporate surveillance.”..

...In its complaint, the FTC says InMarket failed to obtain informed consent from users of its own apps, shopping rewards app CheckPoints and shopping list app ListEase. For example, when the company requests to use a consumer’s location data, it states that the data will be used for the app’s function, such as to provide shopping reward points or to remind consumers about items on their shopping list, and fails to inform users that the location data will also be combined with other data obtained about those users and used for targeted advertising...