Concern about the sometimes-fatal effects of the marketing practices of companies that manufacture and distribute breastmilk substitutes led to the first international measure to regulate the activities of a whole industry sector at a global level...In all countries the industry has lobbied for narrow implementation of the Code [International Code of Marketing of Breastmilk Substitutes] and Resolutions, preferably as a voluntary code, rather than in binding legislation, and has attempted to influence government policy setting with tactics such as sponsoring the research on which policy is based and the health worker bodies represented on government committees. [refers to Nestlé, Mead Johnson, Gerber, Wyeth, Johnson & Johnson, Wockhardt]