The Hershey Company has surprised its critics after announcing plans to...use certified cocoa from third-party audited farms that prohibit the use of child labor and aim to increase farmer well-being...“I hadn’t expected them to do this. Until this year Hershey seemed to be impervious to public pressure. It’s a good first step. The question is; how are they going to do it?”, [asks the director of STOP THE TRAFFIK Netherlands]...Hershey has yet to communicate annual goals – but announced that its Scharffen Berger brand will go 100% certified by the end of 2013...Yesterday, Whole Foods Market removed Scharffen Berger from stores over Hershey's failing to demonstrate a commitment on child labor. The International Labor Rights Forum said in a Tweet to this site that Whole Foods' decision may have triggered the announcement to go 100% certified.