Today His Excellency Samir Rifai, the Prime Minister of Jordan, hosted a launch event for a new report analysing Jordan’s potential to enhance responsible competitiveness strategies in three key sectors....[The report] assesses how competitiveness can be enhanced from responsible business practices...The findings in the report highlight common conclusions for increasing competitiveness across the sectors. In particular: Disclosure and transparency is a critical component to building trust and accountability. Adherence to various voluntary standards – such as the Equator Principles for banks, the principles of UNEP’s Insurance Working Group, and ISO 14001 for meat processors, help attract international customers and improve access to regional and international markets. Increasing engagement with a wider range of stakeholders, including consumers, NGOs and business associations, can lead to product and service innovations.