In February 2022, it was reported that workers were facing a series of violations in the Tai Hong (Myanmar) factory, including non-payment for overtime, unfair wage deductions, excessive targets, and dismissing fulltime senior factory workers, and replacing them with daily labourers.

In September 2024, Business & Human Rights Resource Centre invited Fraser Group (for Sports Direct's brands Everlast and Diem) and New Yorker (for its FBSsister brand) to respond. Neither brand responded.