For conservative India's rural women…a project giving them jobs in the manufacturing sector is not just an end to poverty, but brings empowerment and respect in this deeply patriarchal society...Under the Pudhu Vaazhvu (meaning "New Life" in Tamil) project, funded by a $350 million loan from the World Bank, local village committees identify jobless youth…Firms are then connected with these villages and hold rural job fairs…Since this public-private partnership which began in 2005, 143,709 young people in Kanchipuram and 25 other districts, have got jobs with 421 companies, which include Intel, Nike, Samsung and Nokia, say government officials. Intimate Fashions]