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Doing Good Can Pay Off

Author: Craig and Marc Kielburger, founders of Free the Children (in the Toronto Star), Published on: 1 February 2007

...Since its founding in 1976, the Body Shop has made corporate citizenship a pillar of its business model...And it's paid off. Last year the cosmetics giant L'Oreal bought the Body Shop for a staggering $1.32 billion...Corporate social responsibility is becoming standard business practice...because shoppers are now demanding more from their brands...When allegations of rampant sweatshop use hit Nike's foreign factories in 1997, the company's stock plummeted...This rise in corporate citizenship has been driven largely by young people...[also refers to Lenscrafters, Microsoft, Wachovia, GAP and Giorgio Armani]

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Related companies: Body Shop (part of Natura) Gap Giorgio Armani L'Oreal Lenscrafters Microsoft Nike Wachovia (part of Wells Fargo)