...Since its founding in 1976, the Body Shop has made corporate citizenship a pillar of its business model...And it's paid off. Last year the cosmetics giant L'Oreal bought the Body Shop for a staggering $1.32 billion...Corporate social responsibility is becoming standard business practice...because shoppers are now demanding more from their brands...When allegations of rampant sweatshop use hit Nike's foreign factories in 1997, the company's stock plummeted...This rise in corporate citizenship has been driven largely by young people...[also refers to Lenscrafters, Microsoft, Wachovia, GAP and Giorgio Armani]