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15 Nov 2021

FIFA & Qatar World Cup 2022 Sponsors

FIFA states the World Cup is “the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world.” Association with the world’s greatest sporting event is lucrative and attracts high-profile international brands.

Sponsors have duties under the UN Guiding Principles on Business & Human Rights to carry out due diligence of their sponsorship decisions and to mitigate adverse impacts. We will be following the actions of sponsors ahead of the World Cup in relation to the human rights situation in Qatar.

In 2015 we asked several sponsors specific questions about their sponsorship of FIFA and human rights. None of the sponsors responded to the specific questions but Adidas and Coca-Cola did provide general statements. See more on this here.

Explore the human rights records of the sponsors and partners of the FIFA Qatar 2022 World Cup below via the company dashboards: