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Board of ice cream company Ben & Jerry's calls for immediate & permanent ceasefire in Gaza

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The board of US ice cream company Ben & Jerry's has become the first multinational company to call for an immediate ceasefire in Gaza, citing ‘peace as a core value’ of the brand. The Board's chair emphasised the call for action aligned with the company's prior advocacy on global issues. The company previously attempted to halt sales of Ben & Jerry's ice cream to the occupied West Bank in opposition to Israeli illegal settlements, which sparked tensions with parent company Unilever.

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