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Article

24 May 2011

Author:
Justmeans

Certification, Consumption and Change - Washington D.C., USA

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Topics covered include: - The competitive landscape: should certifications compete or collaborate to raise the standard - Certification and consumer perception, a look at various techniques to inform consumers about what's behind the label - Stakeholder engagement as it relates to producers, employees, customers and activists - Changemaking or cluttering? Arguments against certification and compelling responses - Trends that are driving rapid change in the certification movement