While most businesses recognise that 'children are our future,' the voices of young people are often marginalised…The creation of the Children's Rights and Business Principles…is in response to the current…approach by the corporate sector. Most companies…ensur[e]…there is no child labour in their supply chain. But businesses have rarely sought to tackle the root causes…"[C]onsidering how products and services can better meet children's needs can also be a source of innovation…[W]orking for children helps build strong, well-educated communities…vital to a stable, inclusive and sustainable business environment."…More than one billion children are deprived of…services essential to survival and development…Interventions recommended by the new business principles range from providing decent work…to reinforcing community and government efforts to protect and fulfil childrens' rights…"…[T]he principles were developed in consultation with children, as well as business…[refers to IKEA]