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14 Jul 2011

Green America, Global Exchange, Intl. Labor Rights Forum

Consumers Use Smart Phone Codes in supermarkets to Campaign Against Child Labor in Hershey Bars

This summer, concerned consumers are taking a high-tech stand in supermarkets across the nation to inform other shoppers about the labor violations associated with Hershey’s chocolate products. Individuals are leaving smartphone-enabled "Consumer Alert" cards on the shelf in front of Hershey products, as well as on Hershey's S'mores promotional displays, reading: "Hershey's chocolate is tainted with child labor."...The alert cards include an innovative use of a QR code to allow shoppers to take action on their smartphones right in the store as part of a larger campaign, including an online petition...Consumers interested in participating in the campaign can go to www.raisethebarhershey.org to download a consumer alert card, print it out, film and upload their own experiences.