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Corporate social responsibility in China

For multinational companies that take social and environmental responsibilities seriously, unprecedented opportunities abound for them to turn the corporate social responsibility (CSR) fad into a real opportunity for social change...While there is still a long way to go before all the innovative inroads turn into sustainable development, trends in pro-social projects in China are extremely positive. [refers to adidas-Salomon, Bayer, Boeing, Ford, Gap, HP (Hewlett-Packard), HSBC, IBM, Liz Claiborne, Microsoft, Motorola, Nike, Pfizer, Reebok, Target, UPS, Walt Disney, Ascott Group, MeadWestvaco]