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Article

17 May 2011

Author:
Corporate Accountability International

Doctors’ orders to McDonald’s: Stop marketing junk food to kids [USA]

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On Wednesday, more than 550 health institutions and professionals from all 50 states challenged McDonald’s to stop marketing junk food to kids with full-page ads and events in cities across the country. The announcement...comes just weeks after the Federal Trade Commission (FTC) proposed sweeping new guidelines on junk food marketing to kids. Tomorrow is also McDonald’s annual shareholders’ meeting where a landmark resolution calling on the corporation to assess its impact on public health will be voted on. “Today, our family practice offices, pediatric clinics, and emergency rooms are filled with children suffering from conditions related to the food they eat...” said Dr. Steven K. Rothschild,...Rush Medical College. “Through this initiative the public health community is rallying behind a simple message to McDonald’s: stop making the next generation sick – retire Ronald and the rest of your junk food marketing to kids.”