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3 Jul 2020

Sheila Dang & Katie Paul (Reuters) in Business Insider

Facebook CEO agrees to meet with organizers of massive Facebook advertising boycott over hate-speech, supported by multinationals

"Mark Zuckerberg has agreed to meet with the civil rights groups that sparked a massive Facebook advertising boycott", 01 Jul 2020

Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site... US civil rights groups have enlisted the multinationals to help pressure the social media giant into taking concrete steps to block hate speech...amid a national reckoning over racism... The boycott has snowballed in the past week, with... Coca-Cola, Ford, and Verizon all pulling paid ads from Facebook and Instagram... Facebook...executives offered no new details on how they would tackle hate speech,...sources said... Facebook CEO Mark Zuckerberg has agreed to meet with the organizers of the boycott, a spokeswoman said late Tuesday... [including] US civil rights groups including the Anti-Defamation League, NAACP and Color of Change started the "Stop Hate for Profit" campaign... Facebook said earlier this week it would submit to an audit of its hate speech controls, adding to plans to label newsworthy content..., following similar practices at... Twitter Inc... Facebook executives...reached out to... major advertisers to talk them out of the boycott... For Facebook, the boycott is unlikely to have a big financial impact... [as] top 100 advertisers accounted for less than 20% of total ad revenue...