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27 Apr 2015

Indian companies pulling out all stops to aid rescue mission, offering men, money and materials

As the Indian government undertakes its biggest overseas relief and rescue mission in quake-hit Nepal, India Inc has got into the act as well, acting as a force multiplier to official efforts and adding to the country's most expansive overseas humanitarian intervention to date...From large conglomerates to tiny startups, corporate India is pulling out all the stops to aid the rescue mission in Nepal, offering men, money and materials on a scale never done in the past. From blankets to drinking water to medicines to food to discounted air fares to simply cash, a steadily growing parade of companies is committing resources to help the stricken neighbour. [companies named: Godrej Industries, Coca-Cola, Mahindra & Mahindra, ITC, Emami, Pepsico, Rasna, Dabur, SpiceJet, Air India, Payment Wallet Oxigen, Paytm, Shopclues, Jombay]