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Just Business: Multinational Corporations and Human Rights, John Gerard Ruggie

Just Business...is a measured response to skeptics and enthusiasts alike...[It] is an insider’s account of how the Principles came into being, what they mean, and how they might be used. The essential argument of the book is that the Principles offer “a common global normative platform and authoritative policy guidance”...The signal contribution of Just Business is the demonstration that the most effective venue for enforcing the corporate obligation to respect human rights is not the courtroom but the boardroom, through the internalization of a corporate culture that takes human rights concerns seriously at the planning stages...The book succeeds as an account of how norms—whatever their legal status might be—can be created within the United Nations bureaucracy...