Cisco, the US-based global supplier of technology products and services has been working with and investing in the Palestinian high tech sector since 2008. The company helped to jump-start the tremendous growth in Palestine’s ICT sector with an investment of $15 million. In addition to their own direct investments, Cisco brought other high tech firms into the region to invest in Palestinian firms as well as newly generated funds. Cisco and its high tech partners together with investments from organizations including the European Investment Bank (EIB) pumped more than $78 million into the Palestinian high tech sector in the last three years. The total investments, equivalent to 1.6% of Palestine’s GDP as of 2008, is unprecedented...Cisco has pioneered a most nontraditional solution: A Market Development Approach to development. This approach simultaneously drives economic growth and development outcomes. Cisco also directly benefitted by developing a high tech market with which it can partner and work.