I began by talking about how certain individuals, or certain companies, took exceptional steps in particular moments of crises, and acted in ways that contributed to reducing tensions, conflict, and respected human rights. For a company to act in a certain manner all the time, it needs more than individual goodwill, or corporate good intentions. It needs a framework...What companies need is guidance at the ground level so that they can develop their procedures. Over the last few years, several tools have become available and I now turn to these tools. [refers to General Motors, Polaroid, ChevronTexaco, Statoil]