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Article

19 Dec 2007

Author:
Jacqui Dixon, CSR Asia

[PDF] Sudan, the Beijing Olympics and its corporate sponsors [scroll to pg. 11]

The Business & Human Rights Resource Centre recently invited the 19 companies named in the [Dream for Darfur] report to respond to the report card findings and the media coverage it received. The fact that 14 of the companies responded is impressive with one of the more lengthy and better responses coming from adidas: “Whenever we are approached by a stakeholder or an interest group with an issue, our policy is very clear: we actively engage, we listen, we seek to understand the nature of the issue at hand and where it is within our ability, we act.”...If length is anything to go by, then some of the responses could reflect the low level of importance given to the issue, but perhaps the clearest message came from those that did not respond at all including BHP Billiton, Johnson & Johnson, Manulife UPS and Visa [note from Resource Centre: Since this article was written, Visa has sent a response]. From those that did respond [adidas, Anheuser-Busch; Atos Origin; Coca-Cola; Eastman Kodak; General Electric; Lenovo; McDonald's; Microsoft; Panasonic; Samsung response; Staples response; Swatch;; Volkswagen] most expressed the view that the question of China’s role in regard to Sudan belongs with the UN.