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[PDF] Water: the next oil?

The increasing pressure on global water resources has led some to speculate that…water…not oil, may emerge as this century’s most essential – and contested – resource and may even lead to national and regional conflicts…Business risks associated with water are mounting, forcing firms to consider how to address water issues in their business strategies and which strategies will be most effective in dealing with them… Companies that are exposed to water-related businesses risks would be wise to consider water in their business strategies and develop effective, proactive strategies for dealing with potential problems related to water supply and quality. Companies who ignore this increasingly significant issue, do so at their peril. [refers to Coca-Cola]

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