The growing globalisation of data flows, via social networks, cloud computing, search engines, location-based services, etc, arguably increases the risk that people could lose control of their own data. MEPs are debating a major overhaul of current EU data protection rules which aims to put people in control of their personal data and to build trust both in social media and in online shopping and communication in general...The new rules will update the principles enshrined in existing legislation and apply them to the new online environment, so as to ensure effective protection of the fundamental right to data protection and improve certainty as to the law for companies.