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14 Sep 2021

Letter: Social responsibility of Procter & Gamble - placement of advertisements on Belarusian State Television

We, the Professional Union of Belarusians in Britain (PUBB), the People’s Embassy of Belarus in the UK and the Belarusian Community Group "Nadzeya" are reaching out to you regarding the placing of a television advertisement for Procter & Gamble on Belarusian State Television.

We urge you to abstain from placing further advertisements on Belarusian TV channels. Indeed, Belarusian state television is a propaganda tool used to distort the truth, intimidate the population and support the illegitimate regime and state terrorism...

According to P&G public statement: "We want to lead the charge in doing the right thing. Our goal is to use every opportunity we have—no matter how small—to set change in motion. To be a force for good and a force for growth.” Well, how does continuing cooperation with a propaganda tool of "illegitimate, illegal and criminal" (these are the actual terms from the EU Parliament Resolution) make P&G a “force for good”?

We are confident that Procter & Gamble highly values ​​its reputation and the risks that it incurs from prolonging cooperation with Belarusian broadcaster are incommensurate with the reputational and eventual financial damage...