…[M]any [companies] have struggled to establish a tangible business case for the investment in [corporate responsibility] programmes. However, in recent years, it has become clear that staff motivation is a powerful bottom-line benefit of corporate responsibility…Evidence is emerging that staff are concerned about the ethical behaviour of the companies for whom they work…Particularly in the UK, the push by retailers to meet the demands of a growing number of ethical shoppers has raised the profile of the ethical practices of businesses…[C]ompanies have implemented carbon reduction programmes…Impact Development Training Group, a runner up in the Best Workplaces awards corporate responsibility category, is involved in establishing a global project team to develop the capacity of those leading the fight against HIV/Aids in Zambia. The ability for staff to participate in community initiatives is important, too. KPMG, winner in this year's corporate responsibility category, offers staff the chance to volunteer...[also refers to Marks & Spencer, Tesco]