CEO of the online therapy app Talkspace provided a perfect example of that very behavior by ending his company's planned partnership with Facebook. According to a statement shared online, CEO Oren Frank was sick of all the racism — not to mention violence and lies — Facebook incites... "We at @Talkspace discontinued our partnership discussions with @Facebook today," wrote Frank. "We will not support a platform that incites violence, racism, and lies. #BlackLivesMatter"... [T]his decision will actually cost Talkspace money. In conversation with CNBC, Frank said the now-abandoned deal was worth "hundreds of thousands of dollars".

... Facebook, for its part, has already attempted to co-opt the negative response to Zuckerberg's defense of Trump's violent rhetoric. Following Facebook employees' digital walkout on Monday, company higher-ups stated the action is Facebook approved.