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Article

28 Feb 2024

Author:
Jonathan Stempel, Reuters

USA: New York files lawsuit against world's largest beef producer, alleging deceptive environmental claims to boost sales

"New York sues meatpacking giant JBS over climate claims," 28 February 2024

JBS, the world's largest beef producer, was sued... by New York state's attorney general, which accused it of misleading the public about its impact on the environment in order to boost sales.

Attorney General Letitia James said JBS USA Food Co, the Brazilian company's American-based unit, has "no viable plan" to reach net zero greenhouse gas emissions by 2040...

James said JBS has admitted its "Net Zero by 2040" commitment did not incorporate the vast majority of greenhouse gas emissions from its supply chain, including from deforestation in the Amazon. ...

The lawsuit filed in a New York state court in Manhattan seeks a $5,000 civil fine per violation of state business laws, and to recoup ill-gotten gains from false sustainability claims. ...

In a statement, JBS said it disagreed with the lawsuit. It also pledged to continue partnering with farmers, ranchers and others toward a "more sustainable future for agriculture" that uses fewer resources and reduces its environmental impact. ...