"Amazon accused of ‘greenwashing’ seafood products", 5 August 2026

On Amazon, some seafood products are labeled “wild caught” and “responsibly sourced,” but a lawsuit filed Friday suggests there’s something fishy going on. 

In a proposed class-action lawsuit filed in Seattle federal court, two consumers accused the e-commerce giant of “greenwashing,” or falsely marketing seafood products as sustainable. The lawsuit targets dozens of tuna, salmon and other seafood products sold by Amazon online and in stores under brands including Chicken of the Sea, Bumble Bee, StarKist and 365 by Whole Foods.

Amazon, which owns Whole Foods, did not immediately respond to a request for comment...

...The lawsuit takes issue with the use of the Marine Stewardship Council seal, a blue label that reads “MSC Certified Sustainable.”...

...A spokesperson for MSC said that the council is “confident in the rigor, credibility and positive impact of the MSC’s global program,” and that they “support (their) valued partners.” ... 

Bumble Bee and StarKist, both not parties in the lawsuit, did not respond to requests for comment...

A spokesperson for Chicken of the Sea pointed to the brand’s sustainability initiatives, including its inclusion in the Dow Jones Sustainability Index. The brand isn’t a party in the lawsuit...

...The complaint alleges Amazon violated the Washington Consumer Protection Act, which bars unfair or deceptive business practices, and also accuses the company of fraudulent misrepresentation and concealment under Washington law. 

Plaintiffs are seeking compensatory damages, restitution and an order barring Amazon from continuing to market the products as sustainable without disclosing limitations...