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Utne Magazine Examines Corporate Social Responsibility: Fringe Ideas Gone Mainstream, or Corporate America's Favorite New Marketing Strategy?

With corporate giants like Wal-Mart and General Electric adopting feel good, globally responsible corporate social responsibility (CSR) practices...the May/June issue of Utne magazine...focuses on how a practice once utilized mainly by crunchy, green, organic companies is now stepping into the world of corporate America. Utne also takes note of what the following industry giants are doing: Walt Disney and Mcdonald's...BP...Dupont... Utne magazine highlights...successful small companies that are experimenting with new business models and integrating sustainability with high ethical standards: Pura Vida...Greenkarat...Kopali Organics...Seventh Generation...