"KIND to Rally Support for Equal Rights Amendment Through First-Ever KIND® EQUALITY Bar and EQUALITY Bot Service", 03 March 2020

... To rally support, KIND... unveiled the EQUALITY Bot, a service for Americans to text their support for the ERA's adoption to state senators... [and] a limited-edition KIND® EQUALITY bar that... supports gender equality. 100% of the proceeds of the KIND EQUALITY bar will be donated to the Alice Paul Institute (API) [an NGO dedicated to advancing gender equality]... 

"KIND has always used our voice to elevate kindness and empathy... [O]ur team, which is comprised mostly of women, is proud to support the ratification and adoption of the ERA... " [said Elle Lanning, Chief of Staff at KIND]... "By partnering with KIND and its EQUALITY Bot service, we are making it as easy as possible for Americans to share their support for the ERA and make history by finally achieving legal gender equality in this country." [said Lucienne Beard, Executive Director of API]...