The Council for Responsible Jewellery Practices (CRJP) took issue with a recent report published by WWF-UK titled 'Deeper Luxury'. CRJP's CEO Michael Rae distributed a letter to the group and other NGOs, CRJP members, and the media stating the WWF-UK and its publisher "deserve the strongest condemnation for the completely undeserved and unwarranted criticism" regarding several CRJP members... Deeper Luxury made no mention of proactive practices taken by (in particular) Bulgari, Cartier [part of Richemont], LVMH, and Tiffany, together with WWF through the Initiative for Responsible Mining Assurance, Madison Dialogue, and the Diamond Development Initiative. [also refers to PPR]