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Hannafordโ€™s hotline fails farmworkers

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For years, farmworkers have called on Hannaford Supermarkets to take responsibility for the rights and well-being of the workers behind Hannaford-brand milk by joining the Milk with Dignity Program. Hannaford has responded that participation in Milk with Dignity is unnecessary, because the companyโ€™s โ€œStandards of Engagementโ€ sufficiently protect workersโ€™ rights. The centerpiece of that claim is Hannafordโ€™s โ€œSpeak-Up Line:โ€ following years of farmworkers denouncing deplorable conditions, the supermarket chain launched a hotline for workers in its supply chain.

Over the past year, farmworkers have put Hannafordโ€™s โ€œSpeak-Up Lineโ€ to the test. Workers on ten farms submitted complaints about abuse and mistreatment. What has their experience shown? On every front, Hannafordโ€™s system has failed to protect farmworker rights.

Farmworkersโ€™ experiences reveal Hannafordโ€™s โ€œSpeak-Up Lineโ€ as a poor imitation of Milk with Dignity. It lacks the accessibility that makes Milk with Dignity an effective program to protect workersโ€™ rights. The โ€œinvestigationsโ€ conducted in response to workersโ€™ complaints are grossly inadequate and biased, in contrast to Milk with Dignityโ€™s speedy, thorough, and professional investigations. Hannaford has not provided remediation to a single workerโ€™s complaint, as opposed to the hundreds of complaints resulting in remediation on Milk with Dignity farms.

These failures mean that Hannaford has been unable to provide enforceable protections for farmworkers: its much-touted โ€œStandards of Engagementโ€ are meaningless to the workers whose rights are violated daily. Meanwhile, the protections guaranteed by Milk with Dignity are well-documented and incontrovertible.

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