Campaigners have warned against a naïve response to today’s announcement that some Kit Kat bars [made by Nestle] will become fair-trade in the New Year...The news was welcomed by the Government and the Archbishop of York, John Sentamu who said: “...[This] shows the commitment [Nestle] have to helping workers get fair wages for the work they do..." However, campaigners pointed out that Nestlé continued to lobby against reforms to unfair trade rules, systematically violated baby food marketing standards and that the Fairtrade award represented less than one per cent of Kit Kat sales...Steve Chalke, founder of Stop the Traffik and the United Nations Special Advisor on Community Action Against Human Trafficking said: “We want to see that this is more than a token gesture...” The World Development movement said “...[T]his is a long way from achieving trade justice.”