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기사

2004년 8월 1일

저자:
C.K. Prahalad, Wharton School Publishing

[PDF] Part 1 - The Fortune at the Bottom of the Pyramid

[PDF] [refers to Bimbo, Casas Bahia, Grameen Bank, Elektra, Unilever, Procter & Gamble, Prodem FFP, Tecnosol, Cemex]