Now an American firm claims to have an alternative to the high street brands beset by accusations of child labour, starvation wages and death-trap factories. American Apparel, a small clothing company from California, claims it is to be the first brand to make stylish "sweatshop-free" clothing...the anti-sweatshop charities believe American Apparel could prove to the likes of brands such as Gap, Nike, Levi's and Adidas that better wages and conditions do pay [also refers to ethical apparel firms SweatX & Ethical Threads]