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18 Mar 2019

Grace Dobush, Fortune

Facebook faces an ad boycott after live stream of the New Zealand mosque shooting

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A consortium of New Zealand’s major companies has pledged to pull their advertising from Facebook following the live-streaming of Friday’s mosque shootings in Christchurch... In a joint statement, the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council asked domestic companies to think about where “their advertising dollars are spent, and carefully consider, with their agency partners, where their ads appear... We challenge Facebook and other platform owners to immediately take steps to effectively moderate hate content before another tragedy can be streamed online.”

... ASB Bank, Lotto NZ, Burger King and telecoms company Spark have signed on to pull their ad dollars from Facebook... Kiwibank, the Bank of New Zealand, and the Australia and New Zealand Banking Group have also independently pulled most or all of their ads from Facebook. Businesses need to seriously consider “if they wish to be associated with social media platforms unable or unwilling to take responsibility for content on those sites,” ANZA CEO Lindsay Mouat told the Herald. Facebook did not immediately return Fortune‘s request for comment... Facebook said Sunday it removed 1.5 million videos of the mosque shooting from its servers in the 24 hours following the attack, many of those at the upload stage... Many social media and video platforms, including YouTube, Twitter, Reddit and Twitch, have been scrambling to prevent the video from spreading further... Tony Fernandes, CEO of Malaysia’s low-cost airline AirAsia, said goodbye to his 670,000 Facebook followers over the weekend over the Christchurch atrocity.