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How can companies engage with children and young people?

Children and young people are key stakeholders in business and can offer unique insights. But finding the balance between participation and protection is vital...Emma Rea...founder of [a] brand and innovation consultancy...believes there is a strong business case for involving children's voices in the design of new buildings and services...Organisations should see participation by children as a strategic asset and not a "tick-the-box" exercise, says San Martin [of Plan International]...Rea agrees that organisations should be sensitive around age and privacy issues, but adds: "As soon as children can offer a point of view or preference for things, then we should take their views on board. This is not just an altruistic vision, but a pragmatic one." [Refers to B&Q (part of Kingfisher) , Lego]

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