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Company Response

26 Oct 2023


TikTok response re dehumanising online adverts for domestic workers in the UAE


TikTok is committed to respecting the human rights of all people impacted by our platform. That includes working to protect against our platform being used for human exploitation. Our Advertising Policies and Community Guidelines expressly prohibit human trafficking, including for the purposes of labor. Ad content passes through multiple levels of verification before receiving approval, and we remove violative content. We continue to invest in measures to improve our ability to identify and remove ads and content that violate our policies, and we value feedback from NGOs, academics and other experts, which helps us continually strengthen our processes and policies. We are working with external partners, including Stop the Traffik, to ensure we have a robust approach to potentially violative content on the platform, including that which seeks to perpetrate human exploitation.

We have conducted an internal review and have taken action on 200 ads. We are continuing to monitor for violations and are reviewing our Ad policies. More information on how we enforce our Community Guidelines and Ad Policies can be found in our transparency reports.