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Company Response

18 Oct 2023


Meta response re dehumanising online adverts for domestic workers in the UAE


In our year-long policy development process we consulted over 20 organisations—including the UN Office on Drugs and Crime—to ensure our updated policy comprehensively addresses the issues of modern and constantly evolving forms of human trafficking and human smuggling. Our policy on Human Exploitation prohibits content or behavior on our platform that may lead to Labor Exploitation (including. bonded labor) and Domestic Servitude. We continually review and refine our policy language in line with feedback from external experts and our internal research.

We have created detailed guidelines to assess whether or not an account is posting content that may aim to recruit into, coordinate, or exploit people for the purpose of domestic servitude or other forms of exploitation.

  • Specifically, in the context of domestic servitude, we ask content moderators to look at a number of indicators to ascertain whether a post displays an intent to recruit a person into exploitative working conditions or sell or transfer a person’s ownership.
  • We work to have a continuous feedback loop between our moderators and language specialists who identify new adversarial terms, hashtags, and tactics on our platforms to our policy and technology teams.
  • We continually seek to expand and refine our understanding of human exploitation as we amend and update our enforcement guidelines.