McDonald's Corp.'s support for new workplace policies created by Florida farmers has drawn a firestorm of criticism from the labor coalition whose four-year boycott of Taco Bell [part of YUM!] led to its March agreement to pay a penny a pound more for Florida tomatoes... Last month McDonald's...[pledged] "active support" for the newly created Socially Accountable Farm Employers, or SAFE, a nonprofit organization created to ensure that growers treat their field workers fairly and lawfully. SAFE was launched by...[a] trade group...and...an organization largely funded by growers... Critics...questioned the credibility of a code of conduct developed by agriculture employers without input from the workers... Don Chally, senior director of McDonald's social accountability, defended the global company's decision to support SAFE...[He said,] "We will continue to work with our independent suppliers and their producers to help drive socially responsible purchasing practices..."